Description
Entrepreneurial phenomenon. Technological entrepreneurs: motivations, characteristics, values, career, role. Process of creation of a technology company: sources of the idea, choice of partners and legal aspects. Business plan and business models. Value chains: supplier-customer relationship, technological and commercial partnerships. Organization of the critical functions of the company: start-up and new product development; growth and organization. Intellectual property protection, technology transfer and other contractual aspects. Identification of clients, market analysis and marketing plan. Support organizations, programs and policies to support technological start-ups. Sources of credit in the short, medium and long term. Budgeting. Financial ratios. Funding sources.